LORD & CO.

YOUR PA CAREER STARTS HERE

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YOUR PA CAREER STARTS HERE | 

HI I’M DAISY, 
FOUNDER OF LORD & CO

For the past 4 years, I've been at the heart of the Personal Assistant world, working alongside top executives, managing high-profile schedules, and navigating the demands of a fast-paced, ever-changing environment. Over the years, I've had the privilege of learning from industry leaders and gaining hands-on experience, which has allowed me to build a strong, successful career.

But now, I’m on a mission to give back. After experiencing the highs and challenges of this field, I know how essential it is to have the right training, support, and tools. That’s why I’m passionate about sharing everything I’ve learned with you.

I’ve seen firsthand how valuable it is to have a strong foundation in skills like time management, communication, and organisation. And I know the difference that personalised, expert mentorship can make when you're navigating the world of PA work. That’s why I created this platform — to empower women who are ready to take the leap into the world of Personal Assistance with the confidence and support they deserve.

WHY OUR SYSTEM CREATES THE BEST PA’S

We’re a community dedicated to helping women like you elevate their careers and step into the world of Personal Assistance with confidence. Whether you're just starting out or looking to advance your skills, we're here to provide you with the training, mentorship, and tools needed to succeed in today’s fast-paced, high-demand industry.

MORE THAN JUST A COURSE PROVIDER

Having worked in the industry for years, I know what it takes to thrive as a Personal Assistant. From coordinating high-level executives to managing complex schedules and building professional relationships, I’ve been in your shoes, and I want to share my knowledge with you. The skills and strategies I’ve learned along the way have been tried and tested — and now, I’m passing them on to you.

INDUSTRY EXPERIENCE

1:1 MENTORSHIP 

Upon completion of the course, I want to reach out and discuss how we can make your PA career happen. You’ll gain access to the same industry secrets that have helped me build a successful career in a competitive field. You won’t just be learning from theory - you’ll be learning from real-life experience, practical tools, and expert insights

COMMUNITY 

After our call, I would like to introduce you to all other finishers of the course so you can learn and network from each other. I'll also be hosting 3 day events which are a unique opportunity to learn directly from industry experts, network with other PAs, and get exclusive insights into the world of executive support. Plus an opportunity to bond with other like-minded women.

MY MISSION

I’m here to help you unlock your potential. Whether you’re looking to enter the PA world or you’re aiming to level up your current role, my goal is to equip you with everything you need to succeed. Through expert-led training, personalised mentorship, and an exclusive community of like-minded women, you’ll gain the skills, confidence, and connections to thrive.

This is more than just a career — it’s about empowering yourself, owning your success, and being part of a network of professionals who support and elevate each other.

We’re the matchmakers

"Daisy is a joy to be in contact with and has a great creative eye. Daisy worked with us under huge time pressure and did a fabulous job. We would work with her again in a heartbeat."

— Suzanne Biegel

I purchased Daisy’s Success Formula for my new PA, and the transformation has been incredible! Since completing the course, her skills and productivity have improved immensely, making my life as a business owner significantly easier. Daisy’s ongoing support is second to none.

I wholeheartedly recommend Daisy and her course. It’s been a game-changer for us!

— Clara Jungblut

Hired a PA from Daisy 2 months ago after being on and off with other PAs. I fell in love with her work ethic and expertise from day one. It’s been incredibly smooth, and you can tell that Daisy’s been an excellent mentor. Thank you so much.

— Private Client